#23 The Power of IP for SMEs

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Albers advocates for a proactive approach to IP, emphasising building and managing an IP portfolio through identification, protection, and exploitation of intangible assets. He outlines a framework for developing tailored IP strategies, incorporating business goals, competitor analysis, risk assessment, and integration with other business functions. Finally, he stresses the importance of effective implementation and management of these strategies, highlighting the need for employee awareness, technological tools, clear processes, and performance monitoring.

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📌 Here you can find the post in the 📝𝗜𝗣 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗕𝗹𝗼𝗴 about the dinner speech for welcoming the participants of the Master Program in IP Law and Management at CEIPI with the European Patent Office: 👉 Link

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📌Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management: 👉 Link

📌The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here: 👉 Link