All episodes

This episode outlines a framework of Business Development Archetypes designed to help IP professionals align their natural communication styles with effective client acquisition strategies. It argues that modern IP business development requires an orchestrated system where an expert’s style, identified as four archetypes: Expert, Debater, Activator, and Confidant, dictates the most successful channels and content formats. The episode introduces five core principles, such as prioritising strength before channel and ensuring followup is design, not personality, to convert visibility into qualified conversations. Furthermore, it details the IP Subject Matter Expert model, a collaborative system where a platform handles production and distribution,...

Innovation leadership increasingly depends on how organizations create and manage intellectual property. IP design goes far beyond legal protection: it is a strategic leadership framework that helps companies align innovation with long-term business goals, anticipate IP risks, and position their products in competitive markets. This episode explores how business leaders can integrate IP design into innovation processes, from early trend analysis and freedom-to-operate thinking to customer-centric product development and market positioning. It highlights why IP design enables organizations to foster innovation, manage uncertainty, and create sustainable competitive advantage in the digital economy.

This episode provides comprehensive guidance for IP professionals—including patent attorneys and licensing experts—on the strategic necessity of positioning themselves in a competitive market. It defines positioning as the deliberate process of clarifying an expert's unique value, target audience, and the specific problems they solve to avoid commoditisation and attract higher-quality mandates. The episode outlines nine core principles for successful positioning, emphasising evidence before claims, aligning expertise with business outcomes, and maintaining consistency across all communication channels. Furthermore, it details how the IPBA Connect platform and IP Business Academy provide the infrastructure, tools, and publishing rhythm necessary to implement this strategy,...

This episode explores how the availability of judicial data is transforming the understanding and application of law across the European Union. It argues that comprehensive, high-quality access to court decisions is no longer a technical detail, but a foundational requirement for legal predictability, democratic accountability, and the rule of law in a data-driven society.
The discussion outlines the shift from a purely text-based interpretation of law toward an empirical analysis of “law in action,” where judicial behavior, argumentation patterns, and decision-making trends can be examined at scale. It explains why data quality—completeness, structure, reliability, and accessibility—is decisive for meaningful AI-supported...

This episode outlines a systematic approach to international business development for law firms, specifically focusing on IP practices. It argues that successful cross-border business development requires a shift from sporadic networking to a disciplined, evidence-based operating model that includes clear positioning, consistent content delivery, and ongoing measurement. A central theme is the importance of platform cooperation with entities like IPBA Connect and the IP Business Academy, which can accelerate traction by providing editorial quality assurance, structured distribution across various channels, and access to curated audiences. The episode details core principles such as signature positioning, cadence and consistency, and using proof...

International market entry requires more than commercial readiness. Legal systems, enforcement mechanisms, and cultural differences fundamentally affect how intellectual property can be protected and leveraged abroad. Companies that treat IP as an afterthought often face loss of exclusivity, blocked trademarks, or limited enforcement options once they enter foreign markets.

This contribution outlines how IP strategy should be integrated into market entry planning from the outset. It highlights typical challenges when expanding internationally and explains how companies can structure their IP decisions to support sustainable growth across jurisdictions.

The episode provides an extensive white paper on systematising referral marketing specifically for IP experts, acknowledging that while referrals are the most trusted route to new engagements in the field, they are often unsystematised. It asserts that due to the IP context, which includes confidentiality, conflict checks, and the need for proven expertise, reputation forms in closed circles where precision beats reach. The episode outlines core principles, such as being referable, not merely visible, and ensuring proof precedes advocacy, by engineering three levers: clear positioning, consistent proof assets, and structured relationship rituals. Finally, it presents the IP Subject Matter Expert...

The episode explains why scale-ups must shift from ad-hoc IP management to a continuous IP management system that grows with the company. It highlights the common gap between rapid technological expansion and insufficient internal IP processes, which leads to missed patenting opportunities, know-how leakage and unnecessary infringement risks. It describes how continuous IP management embeds invention disclosure, documentation and protectability checks into regular development cycles, supported by clear roles and communication between engineering, management and IP/legal teams. The episode shows how linking IP assets to product features and business goals strengthens investor confidence. Finally, it illustrates these principles with case...

The episode provides an extensive white paper on the strategic necessity of personal and expert branding for professionals in the IP field. It explains that traditional methods of gaining recognition are no longer sufficient, emphasising the critical role of digital visibility and a strong online presence for building client trust and market differentiation. The episode outlines core principles for successful branding, including authenticity, focus, and consistency, and details various digital channels and content formats, such as LinkedIn, expert blogs, and webinars. Furthermore, it introduces the IP Subject Matter Expert Model facilitated by the IPBA Connect platform, which offers a structured...

This episode provides an extensive overview of the complex regulatory environment surrounding (IP licensing transactions, arguing that these deals must be managed with an integrated view of finance, law, and international policy to create sustainable value. It details the critical importance of understanding tax implications, including withholding taxes and transfer pricing, and complying with stringent competition law and antitrust considerations to avoid market partitioning or price fixing. Furthermore, the episode addresses the necessity of correct accounting treatment and revenue recognition according to standards like IFRS and US GAAP, alongside ensuring compliance with crucial export control and sanctions regulations. Finally, it...