All episodes

Consistent online marketing does more than create visibility. It builds memory, trust and a recognizable market position. For IP experts, repeated signals help clients understand what they stand for long before a concrete need arises. The episode explains why recognizable themes, client-focused content and a sustainable communication rhythm make experts easier to remember, recommend and approach and why continuity turns communication into business development before the conversation starts.

Robotics and autonomous systems combine hardware, software, data, AI and connectivity in complex value chains. This episode explores how IP strategy can protect key technologies, manage dependencies and collaborations, and secure control over the interfaces and assets that shape competitive advantage in embodied intelligence.

This podcast episode explores that AI robotics adoption in innovative SMEs depends less on internal R&D alone than on acquiring external knowledge and building structured collaborations. This makes IP strategy central: firms must secure usage rights, clarify ownership of jointly developed results, manage background and foreground IP, and protect know-how through contracts and trade secrets. External R&D, supplier and customer collaboration can accelerate adoption, but unmanaged knowledge spillovers may weaken strategic control. The key implication is that successful AI robotics adoption requires an integrated make-buy-ally strategy combining capability building, licensing, collaboration governance, freedom-to-operate analysis, and appropriate protection mechanisms.

This podcast episode shows IP experts what makes a LinkedIn profile meaningful from a business development perspective. It explains why visibility alone is not enough and how a clear positioning helps the right clients understand who the expert is for, which business problem they solve, and why their expertise matters. The key takeaway: a strong profile does not simply list qualifications and it translates IP expertise into relevance, trust, and recognition in the market.

GreenTech is becoming a strategic field where technology, sustainability goals and industrial scalability meet. This episode explores how IP can help companies protect critical knowledge, structure collaboration and make sustainable innovation more investment-ready. The discussion shows why IP in GreenTech is not only about patents, but also about control points, partnerships and long-term value creation.

This podcast episode explores how intellectual property strategies can support the diffusion of green innovations. It is based on the paper “Intellectual property strategies for green innovations – An analysis of the European Inventor Awards” by Pratheeba Vimalnath, Frank Tietze, Akriti Jain, Anjula Gurtoo, Elisabeth Eppinger, and Maximilian Elsen. Based on an analysis of 57 European Inventor Award cases, it shows that patents are not only protection tools, but also instruments for investment, collaboration, licensing, and market entry. A key insight is that green innovators often begin with closed IP models during research, then move toward more open licensing and...

MedTech is shifting from isolated medical devices to connected healthcare systems. This episode explores why companies need more than classical patent support: they need orientation on software, AI, data, trade secrets, design protection, regulatory interaction, freedom-to-operate, funding readiness and commercial control points. The discussion shows how IP expertise can help translate technical, regulatory and market complexity into defensible business decisions.

The episode is an excerpt from a white paper titled "Thought Leadership for IP Experts," which systematically outlines strategies for IP professionals to build visible authority, credibility, and systematic business development. It argues that thought leadership has become a "decisive capability" that transforms IP experts from technical service providers into trusted advisors who shape policy and boardroom strategy. The document details core principles of effective thought leadership, including Authenticity, Focus, Clarity, and Consistency, and explores various Channels and Formats such as LinkedIn, webinars, and the IP Business Academy Blog. Furthermore, it introduces the IP Subject Matter Expert Model developed by...

The Unified Patent Court is reshaping the European patent landscape. This episode explores why companies need more than procedural knowledge: they need orientation on enforcement strategy, opt-out decisions, portfolio vulnerability, cross-border litigation risk, licensing leverage, due diligence and governance. The discussion shows how UPC expertise can become a strategic bridge between legal change, business risk and market positioning.

This episode explores the I3PM case study on Laerdal Medical, a Norwegian MedTech company known for medical simulation, CPR training, and emergency care education. The case shows how intellectual property management can move beyond protection and become a strategic tool for innovation, differentiation, and business growth. Laerdal connects IP directly to its mission: Helping Save Lives. Patents, trademarks, designs, know-how, and trade secrets are not managed in isolation, but as part of product development, quality assurance, partnerships, and market positioning. The episode also highlights how digitalization, sensors, data-driven training solutions, and platform-based services change the role of IP. Protection is...