All episodes

The episode provides an extensive white paper on the strategic necessity of personal and expert branding for professionals in the IP field. It explains that traditional methods of gaining recognition are no longer sufficient, emphasising the critical role of digital visibility and a strong online presence for building client trust and market differentiation. The episode outlines core principles for successful branding, including authenticity, focus, and consistency, and details various digital channels and content formats, such as LinkedIn, expert blogs, and webinars. Furthermore, it introduces the IP Subject Matter Expert Model facilitated by the IPBA Connect platform, which offers a structured...

This episode provides an extensive overview of the complex regulatory environment surrounding (IP licensing transactions, arguing that these deals must be managed with an integrated view of finance, law, and international policy to create sustainable value. It details the critical importance of understanding tax implications, including withholding taxes and transfer pricing, and complying with stringent competition law and antitrust considerations to avoid market partitioning or price fixing. Furthermore, the episode addresses the necessity of correct accounting treatment and revenue recognition according to standards like IFRS and US GAAP, alongside ensuring compliance with crucial export control and sanctions regulations. Finally, it...

This episode gives an overview to litigation of trade secrets, which focuses on the legal protection of confidential business information. The episode establishes that trade secrets are often a company's most valuable IP, distinguished from patents and trademarks because their protection depends on active management rather than public registration. The core topic is trade secret litigation, which is presented as an essential legal mechanism for defending these assets against theft, misappropriation, and unauthorised disclosure, thereby safeguarding a company's innovation and market position. The episode also highlights related topics, such as the three-part test for defining a trade secret, legal options...

Most companies create IP to support their own products—not to license it out. Yet, as Sonja London, Founder of Fearless IP and former President of LES International, explains, out-licensing can become a powerful growth lever when timing, value, and culture align. In this episode, we explore her pragmatic framework for identifying out-licensing opportunities hidden in your own portfolio: technologies tied to discontinued products, internal tools with external relevance, or assets that no longer fit your core strategy. Sonja’s four tests—value, transferability, usability, and protection—help decide what’s truly licensable. We also look at how organizational culture and enforcement posture shape your...

Operational IP management is presented as a vital discipline for industrial companies facing today’s fast-paced and competitive markets. Unlike traditional IP approaches that focus mainly on legal aspects, this concept integrates IP decisions directly into daily business processes, product development, and corporate strategy. It stresses the importance of protecting inventions early to safeguard product features and reduce legal risks across the product lifecycle. The approach also recognises the challenge of managing large IP portfolios and calls for regular reviews and a strategic focus to ensure commercial value. By embedding IP considerations into operational workflows, companies can align innovation with protection,...

This sector, encompassing biotechnology, pharmaceuticals, and medical devices, faces high development costs, long timelines, and significant risks when bringing innovations to market. Patents offer a limited-time monopoly, allowing companies to recoup massive research and development investments and fund future discoveries. This episode underscores how IP acts as the economic engine for this industry, encouraging innovation and attracting necessary investment.

Design rights protect the visual features of products, including shape, pattern, colour, and texture. They can apply to an entire product, specific parts, or fine details, depending on business strategy. Efficient options for registration include the EU’s Registered Community Design (RCD) and the Hague System for international coverage, offering cost-effective protection. To build a stronger framework, design rights are most effective when combined with other IP rights such as trademarks, patents, and copyrights, creating layered protection and reinforcing brand value. To qualify, a design must meet two essential criteria: novelty, meaning it has not been disclosed before, and individual character,...

This episode explains how optimising IP processes is essential for reducing risks, such as inadvertent infringement, and for enhancing the strategic use of IP assets, like through licensing opportunities. The episode further highlight how digital IP tools can significantly improve the efficiency of these processes, offering benefits such as centralised data management, improved cost tracking, insightful reporting, and consistent workflow management. Ultimately, Martin argues that proactive and streamlined IP management transforms IP from a mere legal concept into a dynamic business tool that drives innovation, secures market position, and fosters long-term growth and financial prosperity.

This episode offers a comprehensive guide to patent infringement, explaining what it entails, its significant economic and reputational implications for businesses, and the legal frameworks governing it, particularly in Europe with the Unified Patent Court (UPC). It strongly advocates for Freedom to Operate (FTO) searches as a critical proactive measure to mitigate risks by identifying potential existing patents that could hinder commercialisation. The episode outlines various strategies for managing identified risks, such as redesigning products or seeking licenses, and details potential defences against infringement claims and the relief granted in such cases. Ultimately, it emphasises the crucial role of a...

This episode offers a comprehensive guide to IP management for small and medium-sized enterprises (SMEs) and startups. It underscores that IP is a strategic asset, crucial for protecting innovations, gaining competitive advantages, and fostering growth. The episode highlights the necessity of a holistic approach to IP management and emphasises stakeholder collaboration across various departments, from Research & Development to Human Resources, and with external partners like law firms. It also outlines different levels of IP strategy (corporate, business unit, innovation) and approaches (offensive vs. defensive), while addressing common challenges in stakeholder management and offering solutions.