All episodes

MedTech is shifting from isolated medical devices to connected healthcare systems. This episode explores why companies need more than classical patent support: they need orientation on software, AI, data, trade secrets, design protection, regulatory interaction, freedom-to-operate, funding readiness and commercial control points. The discussion shows how IP expertise can help translate technical, regulatory and market complexity into defensible business decisions.

The episode is an excerpt from a white paper titled "Thought Leadership for IP Experts," which systematically outlines strategies for IP professionals to build visible authority, credibility, and systematic business development. It argues that thought leadership has become a "decisive capability" that transforms IP experts from technical service providers into trusted advisors who shape policy and boardroom strategy. The document details core principles of effective thought leadership, including Authenticity, Focus, Clarity, and Consistency, and explores various Channels and Formats such as LinkedIn, webinars, and the IP Business Academy Blog. Furthermore, it introduces the IP Subject Matter Expert Model developed by...

The Unified Patent Court is reshaping the European patent landscape. This episode explores why companies need more than procedural knowledge: they need orientation on enforcement strategy, opt-out decisions, portfolio vulnerability, cross-border litigation risk, licensing leverage, due diligence and governance. The discussion shows how UPC expertise can become a strategic bridge between legal change, business risk and market positioning.

This episode explores the I3PM case study on Laerdal Medical, a Norwegian MedTech company known for medical simulation, CPR training, and emergency care education. The case shows how intellectual property management can move beyond protection and become a strategic tool for innovation, differentiation, and business growth. Laerdal connects IP directly to its mission: Helping Save Lives. Patents, trademarks, designs, know-how, and trade secrets are not managed in isolation, but as part of product development, quality assurance, partnerships, and market positioning. The episode also highlights how digitalization, sensors, data-driven training solutions, and platform-based services change the role of IP. Protection is...

Quantum technologies are moving from research into emerging industrial application. This episode explores why companies need more than classical patent support: they need orientation on portfolio strategy, trade secrets, collaboration, freedom-to-operate, commercialization and timing. The discussion shows how IP expertise can become a strategic bridge between technological uncertainty and business decision-making.

This episode is a summary on the white paper, "LinkedIn for IP Experts," functions as a strategic guide for IP professionals seeking to leverage LinkedIn for digital visibility and business development. The episode explains that LinkedIn is essential for IP experts because its professional focus builds trust and credibility, acting as a validation tool for potential clients. It provides a systematic roadmap covering key areas such as personal branding and positioning, effective content strategies and engagement formats, and crucial best practices and common pitfalls to avoid. Furthermore, the episode introduces the IP Subject Matter Expert Model and details how the...

This podcast episode explains how companies can systematically design around existing patents to enable innovation without patent infringement. It presents a structured, TRIZ-based four-step approach: first, analysing products and relevant patents; second, categorising claims into unnecessary elements, limitations, and disadvantages; third, generating alternative technical solutions using inventive problem-solving methods; and fourth, validating feasibility and legal compliance. The episode emphasizes that patent circumvention is not merely defensive but a strategic innovation tool. By integrating legal analysis with engineering creativity, companies can turn patent thickets into opportunities, develop differentiated solutions, and enter competitive markets while remaining compliant with patent laws.

This episode explores how the growing importance of data is fundamentally reshaping intellectual property management. It introduces a hybrid model that integrates IP and data management into a unified system, enabling more efficient governance, better decision-making, and improved value extraction from intangible assets. The discussion highlights the lifecycle of data in the business context and its close connection to traditional IP processes. A key topic is the M3 methodology, matching, merging, and managing, to operationalize this integration. Ultimately, the episode emphasizes that organizations must adopt proactive, data-driven IP strategies, supported by cultural change and structured governance, to remain competitive in...

This episode explains how ESG (Environmental, Social, and Governance) metrics are transforming the way companies are evaluated, shifting the focus from purely financial performance toward broader measures of long-term value creation. It highlights how ESG data influences investment decisions, corporate strategy, and stakeholder expectations, while also pointing out the lack of standardization and the resulting challenges in comparability and reliability. The discussion further explores how ESG metrics can shape innovation and operational priorities, including their growing intersection with intellectual property as a driver of sustainable competitive advantage. It also addresses the strategic implications for companies, emphasizing that ESG is not...

This episode explains how intellectual property operates in the digital age, where information can be copied and distributed at near-zero cost, fundamentally challenging traditional IP concepts based on exclusivity and control. It highlights how digital environments, such as social media and platform ecosystems, create new risks for brands and rights holders, including loss of control, unintended use, and blurred IP ownership. The discussion further explores how enforcement mechanisms are shifting away from classical legal proceedings toward platform-based governance, such as notice-and-takedown systems, while also emphasizing strategic considerations like the Streisand effect and the decision not to enforce in certain situations....