#39 Strategic Rebranding and Trademark Risk Management

Show notes

Drawing upon a 2015 academic study on brand identity and a 2024 legal analysis of trademark risk using examples like Nescafรฉ and Tate & Lyle's Golden Syrup, they explain how elements such as packaging, messaging, and logos contribute to consumer perception. This episode stress the importance of trademark clearance and retaining distinctive brand components to avoid legal issues and loss of equity. A five-step roadmap is offered, integrating identity audits, legal screening, design testing, phased rollout, and IP protection, demonstrating that successful rebranding requires coordination between marketing, design, legal, and consumer insights.

Show Notes

๐Ÿ“Œ Here you find the ๐Ÿ”ฌ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ก๐˜‚๐—ด๐—ด๐—ฒ๐˜๐˜€ about brand identity, by Sabin Mindrut, Adriana Manolica and Crisina Teodora Roman ๐Ÿ‘‰ Link

๐Ÿ“Œ Please note the current Call for Subject Matter Experts for the IP Business Academy 2025 ๐Ÿ‘‰ Link

๐Ÿ“Œ Here you find the Lexology post on rebranding by Charlotte Duly ๐Ÿ‘‰ Link

๐Ÿ“Œ In the ๐Ÿ”Ž๐—œ๐—ฃ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—š๐—น๐—ผ๐˜€๐˜€๐—ฎ๐—ฟ๐˜† you will find all the important terms of IP management explained in detail including audio summaries for each term. Here you find the term rebranding: ๐Ÿ‘‰ Link

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๐Ÿ“Œ ๐Ÿ”—๐—ฑ๐—œ๐—ฃ๐—น๐—ฒ๐˜… is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions. ๐Ÿ‘‰ Link

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