#55 Protecting Company Jewels – The Art of Trade Secrets

Show notes

This episode offers a comprehensive overview of trade secrets as a crucial form of intellectual property for businesses. It summarises a lecture by Bertrand Denieul and Gil Perlberg, explaining both the legal and business definitions of trade secrets, highlighting their importance in providing a competitive edge. The episode details the broad scope of information that can qualify as a trade secret, from formulas and designs to customer lists and algorithms, and emphasises the necessity of implementing "reasonable measures" for their protection. It also discusses the risks and challenges associated with safeguarding these assets, particularly insider threats, and offers practical guidance for companies to establish a 360-degree protection plan and cultivate a culture of awareness regarding trade secret importance.

Show Notes

📌 Here you find the summary of this CEIPI-EPO University Diploma IP Business Administration lecture on Trade Secrets by Betrtrand Denieul and Gil Perlberg 👉 Link

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025: 👉 Link

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management: 👉 Link

📌The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here: 👉 Link

📌 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions. 👉 Link

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term – here Trade Secret Management: 👉 Link

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub: 👉 Link

📌 Here you can find IP Subject Matter Expert Betrand Denieul on LinkedIn: 👉 Link

📌 Here you can find IP Subject Matter Expert Gil Perlberg on LinkedIn: 👉 Link