#75 Personal Growth: Positioning for IP Experts

Show notes

This episode provides comprehensive guidance for IP professionals—including patent attorneys and licensing experts—on the strategic necessity of positioning themselves in a competitive market. It defines positioning as the deliberate process of clarifying an expert's unique value, target audience, and the specific problems they solve to avoid commoditisation and attract higher-quality mandates. The episode outlines nine core principles for successful positioning, emphasising evidence before claims, aligning expertise with business outcomes, and maintaining consistency across all communication channels. Furthermore, it details how the IPBA Connect platform and IP Business Academy provide the infrastructure, tools, and publishing rhythm necessary to implement this strategy, transforming individual competence into measurable market leadership and long-term trust.

Show Notes

📌 Here you can download the white paper positioning for IP experts from the 📝IP Business Academy Blog 👉 Link

📌 Here you will find an overview of the exchange of experiences at Weickmann and Weickmann on digital business development for IP experts with all presentations, slides, and contributions: 👉 Link

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub: 👉 Link

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2026: 👉 Link

📌 Here you can find the newsletter 🎯**IP Management Pulse ** which reports every 14 days on the most important news worldwide in IP and IP management: 👉 Link

📌 The newsletter 🎯**IP Management Pulse ** also has an archive of all previous issues in which you can research topics, which you can find here: 👉 Link

📌 🔗**dIPlex **is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions. 👉 Link

📌 In the 🔎IP Management Glossary you will find all the important terms of IP management explained in detail including audio summaries for each term: 👉 Link