#9 Innovation Matters for small- and medium-sized mature enterprises to survive

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This text excerpts a book offering a practical guide for small and medium-sized mature enterprises (SMMEs) to achieve innovation-driven renewal. It stresses the importance of a balanced approach, combining optimisation of existing operations with the pursuit of breakthrough innovation. The book uses case studies, such as Wes-Tech and Breuer Electric, to illustrate effective methodologies like design thinking and phase-gate processes. It also highlights the crucial role of skilled innovators and their management within SMMEs, advocating for a culture that embraces risk and customer collaboration. Finally, it provides assessment tools to help SMMEs evaluate their innovation capabilities and align their strategies for long-term success.

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📌 Here you can find a review of the great book by Vojak and Herbst on the IP Business Academy blog: 👉 Link

📌 If you are interested in Design Thinking and want to know how to use this method to design IP, then you have to check this out: 👉 Link

📌 If you want to understand how to emotionally bind products to people's needs and develop clever IP strategies, then take a look at this: 👉 Link

📌 Here you can find Bruce Vojak's book " No-Excuses Innovation" published at Stanford University Press: 👉 Link

📌 Here you can find Bruce Vojak's consulting practice website home page: 👉 Link

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 👉 Link

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