#99 GreenTech IP Strategies โ€“ Expert Highlights

Show notes

How can IP strategies help sustainable technologies move from invention to industrial adoption? This highlight episode brings together key insights from three CEIPI IP Business Talks featuring five IP experts: Eleanor Maciver, Hermione Thompson, Andrew Cockerell, Niles Beadman, and John Leeming. Drawing on their discussions with Prof. Dr. Alexander J. Wurzer, the episode explores how companies can identify and protect valuable inventions, use patent intelligence to navigate emerging markets, build commercially relevant patent portfolios and structure licensing and collaboration. Together, these expert perspectives highlight how strategic IP management supports innovation, investment and industrial scaling in GreenTech.

Show Notes

๐Ÿ“Œ Andrew Cockerell โ€“ Patenting the Transition to Net Zero: Patent strategies for emerging technologies, industrial cooperation and the transition to net zero ๐Ÿ‘‰ Link

๐Ÿ“Œ Niles Beadman and Eleanor Maciver โ€“ IP for Sustainable Innovation: Patent intelligence, circular value chains and licensing strategies for sustainable innovation ๐Ÿ‘‰ Link

๐Ÿ“Œ Hermione Thompson and John Leeming โ€“ Building Patent Strategies for Cleantech Innovation: Invention capture, portfolio development and IP strategies for scaling Cleantech technologies ๐Ÿ‘‰ Link

๐Ÿ“Œ An overview about the IP focus in the green tech industry: From Protecting Inventions to Controlling Sustainable Innovation ๐Ÿ‘‰ Link

๐Ÿ“Œ Download the IP Market Report: IP in GreenTech Technology๐Ÿ‘‰ Link

Show transcript

00:00:03: Welcome to the IP Market Signals series from IP Management Voice.

00:00:07: Drawing on analyses by the OFB-IP market research group and specific market observations, this series examines developments in industries and technologies... ...and how they are shaping demand for IP related expertise.

00:00:22: In this episode we bring together key insights of three business talks featuring expert perspectives on IP strategies for green tech and sustainable innovation.

00:00:36: So imagine you spend, I don't know maybe five years and like fifty million dollars developing this completely revolutionary carbon capture membrane.

00:00:45: Oh yeah a massive investment right?

00:00:47: Massive.

00:00:48: And you finally get it working out in the real world.

00:00:51: Your team files of the patent and then like a week later You realize that patent is completely worthless.

00:00:57: ouch Yeah That Is The Nightmare Scenario.

00:00:59: And it's not even because the tech failed.

00:01:01: It's because your legal team tied the patent claims to a really specific piece of exhaust machinery that you're partner factory just, you know decided phase out.

00:01:10: exactly so You don't actually own the carbon capture space at all nope?

00:01:15: You just own a very very expensive piece of paper for a pipe That literally doesn't exist anymore.

00:01:20: and you know The scary part is that happens way more often than companies Actually want to admit

00:01:24: Really just that fundamental disconnect.

00:01:26: Oh

00:01:26: absolutely The legal strategy is just totally disconnected from the engineering reality, and in an industry moving as fast as green tech I mean that disconnect destroys value overnight.

00:01:38: Which is exactly why today's deep dive is so critical.

00:01:40: we are looking at the unique honestly kind of counterintuitive intellectual property challenges that are specific to the Green Tech sector.

00:01:47: it's a really complex landscape

00:01:49: It is and if you're listening to this, You already know the industry.

00:01:53: We are dealing with a massive overlapping web of mechanical engineering, chemistry software energy grids all over

00:01:59: it.

00:01:59: Yes never just one discipline Right

00:02:02: but today we focus on how actually protect those innovations.

00:02:06: Extracting insights from this phenomenal series of live interviews hosted by the CEPI IP Business Academy.

00:02:12: The CEPIP business talks that these really great discussions various IP experts, they broadcast them live on LinkedIn and then make available later on YouTube.

00:02:22: And for this specific series?

00:02:23: They focused entirely on the green tech ecosystem.

00:02:26: Yeah!

00:02:26: The overriding theme of all talks is basically that traditional IP playbooks just completely break down when you apply to sustainability.

00:02:35: So our mission today is figure out what actually replaces it.

00:02:38: like how do we build and manage an IP portfolio in a industry literally trying save planet?

00:02:44: It's

00:02:44: huge question.

00:02:46: So let's start inside the building right before a product ever even sees the market just finding The IP in the first place.

00:02:53: The invention capture phase

00:02:54: Yeah, and I always think of this kind of like a scout for a professional sports team This Scout.

00:03:00: they don't negotiate the contract or handle you know legal liability?

00:03:04: No Of course not.

00:03:05: their only job is to sit up in the bleachers And spot the raw potential Like.

00:03:08: They Just need To Know What A Good Swing Looks Like.

00:03:11: i like that analogy and Honestly That scouting mechanism is exactly where most clean tech startups stumble first.

00:03:18: Really, just identifying what they have?

00:03:21: Yeah.

00:03:22: Hermione Thompson she's an expert from the IP firm JA Kemp.

00:03:26: She addressed this directly in her sepi talk.

00:03:29: She argued that asking your engineers or researchers to make legal assessments on What Is Or Isn't Patentable is a fundamental structural mistake.

00:03:38: Well because engineers generally have terrible legal instincts, and I say that lovingly

00:03:43: of course.

00:03:43: Oh sure but it's true!

00:03:45: I mean i've seen engineers look at a massive incredibly lucrative breakthrough in like thermodynamic efficiency and just wave it off.

00:03:52: they'll be like oh that's just basic physics.

00:03:54: anyone could have figured that

00:03:55: out exactly.

00:03:57: Thompson calls it the curse of knowledge

00:03:59: The Curse Of Knowledge?

00:04:00: Yeah...I love That.

00:04:01: yeah They're Just So Immersed In The Technical Contexts That They View A Massive Inventive Step As Just Routine Daily Work.

00:04:06: Right They can't see the force for trees.

00:04:08: Exactly!

00:04:09: So, if the internal prompt of the engineering team is hey tell us this legally patentable?

00:04:15: They're just going to say no

00:04:16: Right Valuable developments will literally vanish before IP teams ever even know they exist.

00:04:21: How do you fix that?

00:04:23: Well Thompson suggests shifting the burden completely.

00:04:26: Engineers shouldn't be asked to flag patentability at all.

00:04:29: They need to flag technical or commercial relevance.

00:04:32: Oh okay so... The directive becomes more like Just tell us if this makes the battery cheaper, faster or safer.

00:04:39: Precisely!

00:04:40: Let legal team decide it's a patent.

00:04:42: Okay but let me push back on timing here because that sounds great in theory.

00:04:46: But lets say engineers flag something brilliant right?

00:04:49: And IP team jumps all over it.

00:04:51: For really fast growing startup just burning through cash The patent process feels glacial.

00:04:56: Oh its slow Years.

00:04:58: usually Right.

00:04:59: You're waiting years for some patent office to stamp document...but your CEO You know, they need to show investors a hard asset to secure that Series B funding next month.

00:05:09: Yeah speed versus protection

00:05:10: It's the classic tension in startups.

00:05:13: But

00:05:13: Thompson actually framed timing and the patent process as a strategic lever you can pull.

00:05:17: it's not just a waiting game.

00:05:19: What do you mean?

00:05:20: A lever?

00:05:20: well if you need that immediate asset for funding there are mechanisms designed specifically For this sector.

00:05:26: she mentioned The UK green channel for example.

00:05:28: now I've heard of that.

00:05:29: yeah It allows applicants to request accelerated processing, specifically for environmentally beneficial technologies.

00:05:36: So you can fast-track the grant to satisfy those investor demands.

00:05:39: Okay

00:05:40: that makes sense But fast tracking isn't always the smart play is it?

00:05:44: Not always now.

00:05:45: Because like if you rush a patent to Grant based on your very first lab prototype and then say six months later Your manufacturing process completely pivots because of some supply chain issue.

00:05:56: Which happens constantly,

00:05:57: right?

00:05:57: Then your granted patent might be locked in way too narrowly like you've just protected a version of the product You aren't even making anymore exactly

00:06:06: which is why Thompson pointed out that sometimes Deliberately slower prosecution Is actually this superior strategy.

00:06:12: huh slowers better

00:06:14: In a lot cases.

00:06:15: yeah keeping an application pending preserves your flexibility

00:06:19: Because you can change it Right

00:06:21: As the GreenTech landscape shifts, and as your own product evolves through pilot testing and scaling.

00:06:27: A pending application allows you to mold and amend your

00:06:31: claims.".

00:06:31: So you align it with a final commercial reality not just an initial lab hypothesis?

00:06:36: Exactly!

00:06:37: You don't want to lock in your final answer when still doing

00:06:39: math.

00:06:40: That's great way of putting it... And that actually ties directly into what another expert John Leeming discussed.

00:06:45: right he is also from JA Kemp.

00:06:48: Yes, so Leeming had a fascinating talk regarding portfolio architecture.

00:06:52: Yeah and we

00:06:53: throw that term around claim architecture but just for anyone who might be fuzzy on it We're basically talking about the actual boundary lines drawn in the legal document That define what you own

00:07:03: right?

00:07:04: The legal fences

00:07:05: mm-hmm

00:07:05: And leaving used solar technology to explain how use structure these fences.

00:07:10: His main point is that you don't just write a single claim.

00:07:13: That says, Hey we own this solar panel

00:07:15: right because it's too easy to get around.

00:07:17: way too easy.

00:07:18: You have to map the claims two different layers of value creation.

00:07:21: So Leeming explained that if you have an innovation in let say cell architecture you start there?

00:07:27: That your core

00:07:28: okay.

00:07:29: But then you deliberately extend the claim architecture upstream.

00:07:33: you claim these semiconductor material itself and the manufacturing process.

00:07:37: Oh, I

00:07:38: see.

00:07:38: And then you go downstream too?

00:07:40: You claim the panel geometry and even the software control functions.

00:07:44: Wow okay.

00:07:45: so your basically building a three-dimensional web of protection.

00:07:49: Exactly

00:07:50: So if a competitor finds loophole in hardware claim they still trip over the software claim when try to actually sell

00:07:56: it.

00:07:56: That's the goal.

00:07:58: But wait What about the innovations that you just can't realistically enforce?

00:08:02: I feel like in green tech, so much of value comes from optimization.

00:08:05: You know things happening behind closed doors and a factory?

00:08:08: Yes.

00:08:09: And That brings us to trade secrets.

00:08:11: Leaming emphasized really specific pragmatic test for deciding between filing patent or holding a trade secret.

00:08:18: Okay what's the test?

00:08:19: It all come down to

00:08:21: detectability.

00:08:22: Okay, let's unpack the mechanics of that.

00:08:24: Let's say you invent a new way to cure a polymer right?

00:08:27: And it makes a wind turbine blade like ten percent lighter.

00:08:31: Perfect example.

00:08:32: So the question you have to ask your team is this if a competitor buys our turban blade on The open market and they take it back to their lab in reverse engineer It

00:08:41: can they figure out how we made it

00:08:43: exactly?

00:08:44: will he find the physical signature Of hour specific curing process?

00:08:48: and if they can't

00:08:49: If the advantage just totally invisible to the market, maybe it's a specific temperature parameter in your factory or like a proprietary data set you use to train an AI model.

00:09:01: Then a patent might actually be the worst thing you could do

00:09:03: because a patent is basically public instruction manual.

00:09:07: precisely

00:09:08: You're publishing your secret recipe to the whole world.

00:09:11: but Because you can't peer inside your competitors' Factory To prove they are using Your Temperature Parameter

00:09:18: You've literally just given away your massive competitive advantage for free.

00:09:22: Yeah, so in those scenarios Leeming advises that trade secrets are the much more practical route.

00:09:28: But you can't just call it a trade secret and call it today right?

00:09:31: Definitely not.

00:09:32: he warned about this courts And especially investors.

00:09:36: they require proof of a real operational protection system.

00:09:41: Right...you Can't Just slap A Confidential sticker on a laptop and Say boom Trade Secret.

00:09:46: No You need documented access restrictions, really strict employee onboarding and off-boarding protocols in a clear management process to show you are actively protecting it.

00:09:58: Okay so step one... Capture the invention by focusing on relevance, architect your claims and layers.

00:10:04: And lock down those undetectable secrets.

00:10:06: That's the internal foundation.

00:10:08: But this brings us to a really massive hurdle when that technology actually leaves.

00:10:12: you're building because You have this perfect new IP but nobody just buys a single gear right?

00:10:18: They buy clocks.

00:10:19: Good analogy?

00:10:19: Yeah, and green tech usually involves taking your shiny new technology and dropping it into a massive legacy industrial machine that already exists.

00:10:27: And that dynamic is what defines circular value chains.

00:10:30: Niles Biedman from the IP firm Muber & Ellis focused really heavily on this in his SAPI talk.

00:10:35: Circular Value Chains like recycling and stuff?

00:10:38: yeah exactly In sectors like polymer recycling or say battery material recovery A smaller innovative startup has almost Never building the entire ecosystem.

00:10:48: They're just a piece of the puzzle,

00:10:49: right?

00:10:50: they're supplying one really specific enabling step that Just makes the broader recovery process commercially viable

00:10:56: which goes straight back to That nightmare scenario I mentioned at The very beginning Of the deep dive.

00:11:01: oh with the exhaust pipe.

00:11:02: yes because if i invent A revolutionary gear my first instinct is going To be to patent the gear but also how it connects to this specific clock in let's say factory a.

00:11:12: Right

00:11:13: But if I draft my patent claims so tightly around factory A's machinery, i am legally cornering myself.

00:11:20: Completely because what happens when you want to expand?

00:11:23: Exactly!

00:11:24: When I go to sell that same gear to Factory B and they use slightly different machinery... My patent doesn't even cover that integration anymore.

00:11:32: Factory b can just reverse engineer my gear adapt it to their own pipes and completely ignore my patent.

00:11:38: Embedman's core advice addresses exactly this.

00:11:42: He says your IP strategy must laser focus on protecting your specific contribution, while intentionally stripping away any dependency of the surrounding equipment.

00:11:51: So you claim functional teeth-of-the-gear but deliberately leave the center spindle hole out entirely?

00:11:58: Exactly!

00:11:59: That way it can legally fit onto any machine in any factory.

00:12:02: You really have to understand how puzzle piece fits into broader economics.

00:12:08: But the problem is figuring out who else's building puzzle pieces in your specific sector, it actually incredibly difficult and green tech.

00:12:15: Why Is that?

00:12:16: Well isn't there just a database?

00:12:17: well There is Eleanor McIver Who was also from you.

00:12:20: Brunelis highlighted this In her talk.

00:12:23: she explained Just how broken traditional patent intelligence is in The sustainability space

00:12:28: Broken.

00:12:28: How like the search engines don't work

00:12:31: It's the classification system.

00:12:34: Uh...the primary tool for Patent Intelligence has always been IPC codes the international patent classification codes.

00:12:40: Right,

00:12:40: okay But...

00:12:41: The IPC system is built around what a technology mechanically does.

00:12:45: Okay Whereas green tech is defined by what it achieves.

00:12:49: Oh Meaning like a valve as just a valve to the patent office.

00:12:53: Exactly Whether that valve was being used to extract crude oil from ocean floor or its been used in totally zero emission hydrogen fuel cell The Patent Office might classify under exact same mechanical code.

00:13:06: Oh wow.

00:13:07: So if you do a traditional landscape search based on those classification codes,

00:13:11: You'll just get buried.

00:13:12: You will be sorting through thousands of oil rig patents trying to find one clean energy innovation.

00:13:19: That sounds like a nightmare.

00:13:20: so what's the work around?

00:13:21: McKeever suggests completely abandoning code only searches.

00:13:25: Instead companies need to pivot to organization-based intelligence

00:13:30: Meaning that you track players not tech.

00:13:32: Yes You identify the key universities, specific competitors active in your niche and you just track their entire portfolios.

00:13:41: I see!

00:13:41: And...I guess you'd also have to follow this citations right?

00:13:45: Oh, Citations are huge

00:13:47: Because if a really obscure document keeps getting cited by examiners who reject applications from like five different major players in ParbonCapture

00:13:55: Then that document is the gravitational center of your industry.

00:13:59: Right You need to know exactly what that document is, regardless of how it was coded in the system.

00:14:03: Exactly!

00:14:04: Now once you map that landscape and manage secure your modular IP without tying into a specific factory...

00:14:12: ...you inevitably have to partner upโ€ฆ.

00:14:13: โ€ฆyou do โ€“ you have to license your enabling technology for larger players.

00:14:17: But both Biedman & McIver really stress that licensing in green tech has almost never been a simple transactional handover of patent

00:14:25: rights Right โ€” you don't just sign paper or walk away.

00:14:28: It's more like an ongoing marriage.

00:14:30: That's a great way to put it.

00:14:31: You're handing them the patent, but you are also handing your trade secrets Your process know-how and probably months of hands on engineering support just to get it integrated into their facility.

00:14:41: And that fundamentally alters business dynamic.

00:14:45: Because as the licensor ,your revenue stream is now entirely tethered to partner operational success.

00:14:51: Right If their facility can't make your recycling process actually work at a commercial scale, Your royalties just dry up.

00:14:58: Completely!

00:15:00: You are an invested partner not just some legal enforcer.

00:15:03: Which raises really thorny issue about improvements like if you're engineers Are literally standing shoulder to shoulder with THEIR engineers on the factory floor Tweaking The Process To Make It Work.

00:15:14: Who owns the IP for those new tweaks?

00:15:16: Yeah joint developments are tricky.

00:15:19: MacGyver noted that IP advisors have to be deeply involved in the actual day-to-day practical use of technology, to govern those relationships.

00:15:26: They

00:15:26: can't just draft a contract and disappear?

00:15:28: No they have to stay engaged!

00:15:30: And actually MacGygher brought up a really fascinating perspective regarding the role of the IP industry itself here.

00:15:37: Oh

00:15:37: Yeah she's a sustainability champion at her firm.

00:15:41: She emphasized professional services firms shouldn't view themselves as passive observers.

00:15:48: Oh, because they're part of the supply chain too.

00:15:50: Exactly.

00:15:51: But using established frameworks to measure and reduce their own environmental footprints And by actively advising these startups on sustainable growth IP firms are shaping the ecosystem from the ground up.

00:16:02: It's a much more holistic view of responsibility

00:16:05: it really is.

00:16:06: but okay Let's scale this up even further.

00:16:08: we've gone From The Internal Lab We've Gone To The Partner Factory.

00:16:11: Now I Really Need To Look At The Global Transition.

00:16:14: Yeah, because we're talking about entire legacy sectors.

00:16:18: Global aviation shipping national energy infrastructure they all have to evolve simultaneously.

00:16:24: It is a staggering challenge.

00:16:25: it really Is in managing an IP portfolio and that environment?

00:16:30: If feels like buying real estate in the city That hasn't even been built yet

00:16:34: there's perfect analogy

00:16:36: You basically placing bets on where you think The highway will eventually go.

00:16:40: so how does accompany justify A massive IP budget when they are essentially just speculating on which technologies will become the industry standard a decade from now.

00:16:50: Right, well Andrew Cockrell from DeYoung & Co tackled this exact macro level uncertainty in his sepi talk and he introduced this concept of system-wide value

00:17:01: System wide value.

00:17:04: What does that mean?

00:17:04: In practice

00:17:05: it means that in a net zero transition a company might invent a critical component That they will never ever actually use in their own commercial product.

00:17:15: Wait, if I'm a CFO looking at the balance sheet...I am going to flag that immediately!

00:17:20: We are paying tens of thousands of dollars and filing maintenance fees for our technology we don't even manufacture.

00:17:25: just kill the patent

00:17:27: right?

00:17:27: That's the standard financial reaction.

00:17:29: Right

00:17:30: But Cochral argues In green tech that unused invention might be essential missing link For completely different industry further down value chain.

00:17:41: So to make the whole global system work, you protect that invention so you can cross-license it or you assign into a partner who actually does have the manufacturing capability.

00:17:50: I see...so the value isn't necessarily in your specific product?

00:17:54: The value is enabling the broader system.

00:17:57: Exactly

00:17:58: That requires a lot of vision.

00:18:00: But what about that unbuilt city problem i mentioned?

00:18:03: like the standards?

00:18:05: Oh!

00:18:05: The standards.

00:18:07: Cockrell drew a really direct parallel here to the telecommunications industry, specifically regarding standard essential patents or SEPs.

00:18:16: Oh right!

00:18:17: Like in mobile phones if you own the patent for how like a five-G signal is formatted literally every single smartphone manufacturer on earth has to pay you a royalty...to use that standard?

00:18:28: Exactly and Cockrell is saying we're going to see that exact same dynamic in sustainability

00:18:33: Really?!

00:18:34: Yes Companies are making these highly speculative early filings in emerging areas like hydrogen fuel cell infrastructure, for example.

00:18:43: They're basically trying to guess what the universal safety valves or fueling nozzles will eventually look like

00:18:49: they're placing strategic bets hoping their tech gets adopted by global regulatory bodies

00:18:54: exactly but because it is a massive gamble.

00:18:58: cockerel gave some incredibly pragmatic advice.

00:19:01: he said that obtaining a granted patent is actually not always the goal of filing a patent application.

00:19:07: Wait, I want to focus on that because that sounds completely backwards to anyone outside the IP world.

00:19:13: You file an application specifically to get a patent.

00:19:16: Why wouldn't you want it granted?

00:19:17: Because you need constantly re-evaluate your bets!

00:19:21: You filed this speculative application early right To plant your flag and preserve opportunity.

00:19:26: Okay

00:19:27: But The Patent Process takes years.

00:19:29: During That time...you monitor market.

00:19:32: If the global industry starts coalescing around a totally different hydrogen standard, then the commercial rationale for your specific patent just evaporates.

00:19:40: So what do you do?

00:19:42: Cockroach advises companies to be ruthless โ€“ walk away!

00:19:45: Just

00:19:46: drop that application and save maintenance costsโ€ฆ

00:19:49: But hold on... if you dropped it wasn't this entire process total financial

00:19:54: loss?!

00:19:54: Not at all.

00:19:56: And this is the absolute brilliance of the strategy.

00:19:58: Even if you abandon the application before it's granted, The fact that was published by the patent office turns into prior art.

00:20:06: It becomes a defensive publication

00:20:09: Which guarantees your freedom to operate?

00:20:12: Let us actually pause on Freedom To Operate or FTO because its concept really trips people

00:20:16: up.

00:20:18: People get very confused by it.

00:20:19: Yeah, a lot of people assume that having a patent gives you the right to build your own invention but it doesn't.

00:20:24: A patent is purely a negative Right.

00:20:26: It only gives you The power To stop someone else from building it.

00:20:29: yes

00:20:30: so FTO freedom-to-operate Is really just about making sure nobody Else has a patent That blocks You?

00:20:35: That is exactly the distinction that matters here.

00:20:38: By letting Your application publish and then dropping it you ensure that no competitor can ever Patent that specific idea in the future.

00:20:45: wow You haven't gained a monopoly, but you have successfully prevented anyone else from building illegal toll bridge on that road.

00:20:52: So if your company ever needs to pivot back to that technology in five years?

00:20:56: Your path is totally clear

00:20:57: exactly.

00:20:58: it's like Weaponized abandonment.

00:21:01: I love that phrase.

00:21:02: yes Yes

00:21:03: That is a brilliant way to leverage the system and Cochrane also touched upon.

00:21:07: a global data trend really shifts this strategic map, didn't he?

00:21:11: Specifically regarding Chinese patent filings.

00:21:14: Yes!

00:21:14: This is a huge macro trend.

00:21:16: Historically, Chinese applicants have generated massive, massive volumes of domestic filings and they were mostly focused on protecting technology just within China.

00:21:26: but Cochral noted a significant inflection point in the data recently.

00:21:30: Chinese green tech companies are increasingly moving beyond their borders.

00:21:34: They're aggressively pursuing international and European patent applications.

00:21:38: now

00:21:39: Okay, so if I'm running a Western Green Tech company And i see a sudden spike in chinese patent filings for...I don't know A specific type of electrolyzer technology In Germany?

00:21:49: I shouldn't just view that as some abstract legal metric?

00:21:52: Definitely not.

00:21:53: It is the leading indicator Of physical supply chain movement.

00:21:57: Oh wow Domestic filings tell you what a company is researching.

00:22:01: International filings tells exactly which commercial markets they are preparing to enter

00:22:05: because it's so expensive,

00:22:06: Exactly!

00:22:07: It takes immense resources to translate and prosecute patents in Europe.

00:22:11: They do not spend that money unless they're actively planning to sell That electrolyzer...in Germany

00:22:18: It basically the canary in coal mine for market entry which means Western companies have to look at that data today, figure out exactly where the Chinese competitors are heading and file their own defensive patents in those specific territories right now.

00:22:31: To create leverage before the competition even arrives?

00:22:34: Yes it is an incredibly complex multi-dimensional chessboard.

00:22:38: It absolutely is.

00:22:40: And synthesizing all these insights from the sepi IP business talks just reveals this clear reality.

00:22:47: succeeding in green tech IP requires total integration.

00:22:50: Completely

00:22:51: It means breaking down the walls in your own building so engineers communicate commercial relevance instead of guessing at legal definitions.

00:22:58: Right, it means architecting claims that protect your specific gear without getting trapped in legacy clocks and it means navigating the totally speculative chaos of net zero by knowing exactly when to double-down on a standard.

00:23:11: I want to drop an application just to clear.

00:23:13: It proves that IP management and sustainability is an ongoing, dynamic business dialogue.

00:23:18: it cannot just be relegated to some legal checklist you review once a quarter?

00:23:23: No absolutely not Which brings us the end of our deep dive today.

00:23:27: but before we wrap I know have final thought on this.

00:23:30: That really struck a chord with me when were preparing.

00:23:32: Yeah i do

00:23:34: Cause we've spent entire time talking about how build moats Right?

00:23:38: How protect assets?

00:23:39: How block competitors?

00:23:40: Yes And when you look at the sheer scale of the mechanics we've just discussed, You know The aggressive portfolio architectures.

00:23:47: The defensive publications that territorial battles for market share It raises a really profound almost existential question.

00:23:55: Yeah,

00:23:55: the whole premise of green tech is That We are relying on massive Interconnected global systems to deploy technology rapidly enough To literally save the planet

00:24:05: right?

00:24:06: The clock Is ticking in A very real non metaphorical way

00:24:09: Exactly.

00:24:10: And as those climate deadlines loom closer and closer, we have to ask will this traditional adversarial model of exclusive fiercely guarded patent monopolies eventually collide with the urgent global need for open shared innovation?

00:24:26: Wow!

00:24:27: Are we optimizing legal friction at the exact moment?

00:24:31: humanity needs frictionless deployment.

00:24:33: are rebuilding legal walls right when the survival of the ecosystem depends on building bridges.

00:24:39: Exactly

00:24:40: That is an incredibly heavy but necessary question to leave on.

00:24:44: It completely reframes that image we started with, you know The slow legal machinery trying to keep pace With the urgency of a changing climate.

00:24:51: Its attention that has absolutely got it defined in next decade Of this industry

00:24:55: Without a doubt.

00:24:57: Well thank-you for joining us On this deep dive into green tech.

00:24:59: IP.

00:25:00: Keep exploring Keep questioning systems around You and We'll catch ya Next time.

00:25:05: Thank you for listening to this episode of the IP Market Signal series.

00:25:08: This audio briefing is based on a comprehensive, IP market report produced by the OFB-IP Market Research Group.

00:25:16: If you'd like to explore the topic in greater depth You can download the full report using link provided in show notes.

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