#23 The Power of IP for SMEs
Albers advocates for a proactive approach to IP, emphasising building and managing an IP portfolio through identification, protection, and exploitation of intangible assets. He outlines a framework for developing tailored IP strategies, incorporating business goals, competitor analysis, risk assessment, and integration with other business functions. Finally, he stresses the importance of effective implementation and management of these strategies, highlighting the need for employee awareness, technological tools, clear processes, and performance monitoring.