All episodes

Using IP benchmarking to create a compelling narrative for C-level executives is a powerful way to communicate the strategic value of intellectual property. By gathering comprehensive data, developing relevant KPIs, benchmarking against competitors, creating impactful visualizations, and crafting a tailored story, IP professionals can effectively demonstrate the crucial role of IP in driving innovation, mitigating risks, and creating financial value. This approach not only highlights the importance of IP management but also helps secure buy-in for IP initiatives that align with and support the company’s broader strategic objectives.