🎧 IP Management Voice - Your Podcast on the World of IP and IP Management

This episode explains the concept of patent white spots as untapped areas within technological and market landscapes, representing significant opportunities for innovation and competitive advantage. It outlines the methodical process of identifying and characterising these white spots through comprehensive market segmentation, data collection, and gap analysis. Furthermore, it highlights how patent information serves as a crucial data source for this analysis, enabling the mapping of patent landscapes and sparking new research and development ideas. This episode presents the AI-tool patentbutler.ai, as best a practice solution for efficiently conducting patent searches and precisely characterising these underserved areas, ultimately guiding businesses toward...

Till Martin Bussmann-Welsch, an expert in this area and co-founder of Anita, explains the journey of developing this technology, which began with analysing judge behaviour and pivoted to IP law due to the sector's openness to new technologies. A key distinction highlighted is Anita's focus on explainable and transparent AI to combat the issue of hallucinations prevalent in other large language models, ensuring reliability and trustworthiness for legal professionals. The conversation also explores the potential for digital transformation within the legal field, with Anita aiming to automate research activities and provide dependable data analysis.

This episode outlines how Lean IP applies principles from Lean Management, such as eliminating waste and optimising value, to create a more agile and cost-effective IP portfolio directly aligned with business objectives. Dr. Oliver Baldus's lecture and the Siemens case study illustrate this concept, showing how Siemens integrates IP management directly into its R&D and divisional strategies to ensure each IP asset contributes measurable commercial impact. The episode highlights Siemens's practices like proactive planning, granular portfolio management, and continuous evaluation across diverse sectors, ensuring IP protects high-value innovations and supports long-term growth rather than just accumulating patents. Ultimately, Lean IP...

In this episode of our Personal Growth series, we explore one of the most powerful yet underused strategies for IP professionals: referral marketing. Building on the trust and credibility you've already established, referrals allow you to grow your client base without cold outreach or heavy advertising.

You’ll learn what makes referral marketing work in a professional IP context, how to identify the right ambassadors for your brand, and how to position your expertise in a way that encourages sharing. We also discuss the importance of clarity, timing, and client satisfaction in creating a referral-friendly environment.

This episode provides hands-on guidance...