All episodes

This episode explores the I3PM case study on Laerdal Medical, a Norwegian MedTech company known for medical simulation, CPR training, and emergency care education. The case shows how intellectual property management can move beyond protection and become a strategic tool for innovation, differentiation, and business growth. Laerdal connects IP directly to its mission: Helping Save Lives. Patents, trademarks, designs, know-how, and trade secrets are not managed in isolation, but as part of product development, quality assurance, partnerships, and market positioning. The episode also highlights how digitalization, sensors, data-driven training solutions, and platform-based services change the role of IP. Protection is...

Quantum technologies are moving from research into emerging industrial application. This episode explores why companies need more than classical patent support: they need orientation on portfolio strategy, trade secrets, collaboration, freedom-to-operate, commercialization and timing. The discussion shows how IP expertise can become a strategic bridge between technological uncertainty and business decision-making.

This episode is a summary on the white paper, "LinkedIn for IP Experts," functions as a strategic guide for IP professionals seeking to leverage LinkedIn for digital visibility and business development. The episode explains that LinkedIn is essential for IP experts because its professional focus builds trust and credibility, acting as a validation tool for potential clients. It provides a systematic roadmap covering key areas such as personal branding and positioning, effective content strategies and engagement formats, and crucial best practices and common pitfalls to avoid. Furthermore, the episode introduces the IP Subject Matter Expert Model and details how the...

This podcast episode explains how companies can systematically design around existing patents to enable innovation without patent infringement. It presents a structured, TRIZ-based four-step approach: first, analysing products and relevant patents; second, categorising claims into unnecessary elements, limitations, and disadvantages; third, generating alternative technical solutions using inventive problem-solving methods; and fourth, validating feasibility and legal compliance. The episode emphasizes that patent circumvention is not merely defensive but a strategic innovation tool. By integrating legal analysis with engineering creativity, companies can turn patent thickets into opportunities, develop differentiated solutions, and enter competitive markets while remaining compliant with patent laws.

This episode explores how the growing importance of data is fundamentally reshaping intellectual property management. It introduces a hybrid model that integrates IP and data management into a unified system, enabling more efficient governance, better decision-making, and improved value extraction from intangible assets. The discussion highlights the lifecycle of data in the business context and its close connection to traditional IP processes. A key topic is the M3 methodology, matching, merging, and managing, to operationalize this integration. Ultimately, the episode emphasizes that organizations must adopt proactive, data-driven IP strategies, supported by cultural change and structured governance, to remain competitive in...

This episode explains how ESG (Environmental, Social, and Governance) metrics are transforming the way companies are evaluated, shifting the focus from purely financial performance toward broader measures of long-term value creation. It highlights how ESG data influences investment decisions, corporate strategy, and stakeholder expectations, while also pointing out the lack of standardization and the resulting challenges in comparability and reliability. The discussion further explores how ESG metrics can shape innovation and operational priorities, including their growing intersection with intellectual property as a driver of sustainable competitive advantage. It also addresses the strategic implications for companies, emphasizing that ESG is not...

This episode explains how intellectual property operates in the digital age, where information can be copied and distributed at near-zero cost, fundamentally challenging traditional IP concepts based on exclusivity and control. It highlights how digital environments, such as social media and platform ecosystems, create new risks for brands and rights holders, including loss of control, unintended use, and blurred IP ownership. The discussion further explores how enforcement mechanisms are shifting away from classical legal proceedings toward platform-based governance, such as notice-and-takedown systems, while also emphasizing strategic considerations like the Streisand effect and the decision not to enforce in certain situations....

Intellectual property is often managed through processes and individual decisions, yet many organizations struggle to align IP activities with business objectives. The core issue is not a lack of tools, but a lack of a coherent management logic.
Effective IP management starts with a clear vision and policy that define direction. From there, strategy translates this “North Star” into priorities for portfolio development and resource allocation, while processes serve to implement - not replace - strategic intent. This perspective reframes IP management as a structured management system, enabling consistent decision-making, alignment with business goals, and continuous adaptation to changing environments....

The episode provides a detailed white paper outlining a strategic approach to networking for IP experts, treating it as an intentionally designed system rather than ad hoc activity. It asserts that networking is critical for reputation, learning, and business development across the entire IP lifecycle, from invention disclosure to enforcement. The episode specifies core principles like defining purpose, providing value first, and measuring qualified interactions over vanity metrics, offering a pragmatic online and offline strategy that includes defining a signature topic and implementing a structured '321 rhythm' for engagement. Finally, it presents the IP Subject Matter Expert Model, focusing on...

Intellectual property is increasingly becoming a cornerstone of corporate compliance and sustainability strategies. As companies face growing regulatory and societal expectations regarding environmental, social, and governance (ESG) performance, IP helps translate innovation into measurable contributions to sustainability. By protecting technologies, brands, and know-how, IP enables companies to build competitive advantages while ensuring transparent governance. Integrating IP into compliance systems also supports risk management, accountability, and long-term value creation. In knowledge-driven economies where intangible assets dominate corporate value, effective IP management is therefore not only a legal necessity but a strategic tool that links innovation, sustainability goals, and corporate governance.