All episodes

#27 Licensing-based Business Models

#27 Licensing-based Business Models

26m 40s

This episode outlines four primary licensing models: Access to Technology, Freedom to Operate, Licensing vs Production/Services, and Complementary Licensing. It stresses the importance of tailored agreements with clear objectives and well-defined scope, considering exclusivity, permitted actions, territory, and application fields. Challenges such as trust, handling trade secrets, competition law, and future developments are addressed. Case studies showcase the practical application of these models, emphasising strategic alignment, flexibility, IP portfolio management, and effective communication. The episode concludes that mastering strategic licensing positions companies for success in a competitive global economy, and the licensing model, if properly executed, has the potential to...

#26 Trademark Protection for App Icons

#26 Trademark Protection for App Icons

18m 40s

These episode highlights the need for businesses to strategically design and legally protect their icons. Key considerations include distinctiveness, avoiding descriptive elements, and registering the icon as a trademark. The episode acknowledges the challenges in registration, such as distinctiveness and functionality, while providing best practices. It also anticipates the future of app icon protection, considering dynamic icons and augmented reality. Ultimately, the piece argues that proactive IP management is crucial for safeguarding digital brand identities.

#25 AI and Patent Information

#25 AI and Patent Information

32m 47s

In this episode the complexities of patent searching are explored, highlighting the challenges of navigating vast amounts of data and the limitations of traditional search methods. It advocates for AI-driven tools to improve efficiency and accessibility, focusing on both the retrieval and interpretation of patent information. The conversation emphasises the need for user-friendly interfaces to make this technology valuable for various roles within an organisation, not just patent professionals. Ultimately, it is envisioned a future where AI significantly enhances the use and understanding of patent information across industries.

#24 Patenting Sustainable Technologies

#24 Patenting Sustainable Technologies

40m 25s

Green technologies, encompassing renewable energy and resource-efficient innovations, are crucial for a sustainable future. Patents are highlighted as vital for incentivising the development and commercialisation of these technologies, providing legal protection and attracting investment. Also discusses are support programs for green technology patents and the relationship between these patents and innovative business models. Finally, Dr Kaya's background in sustainable technologies and IP management is briefly outlined.

#23 The Power of IP for SMEs

#23 The Power of IP for SMEs

19m 7s

Albers advocates for a proactive approach to IP, emphasising building and managing an IP portfolio through identification, protection, and exploitation of intangible assets. He outlines a framework for developing tailored IP strategies, incorporating business goals, competitor analysis, risk assessment, and integration with other business functions. Finally, he stresses the importance of effective implementation and management of these strategies, highlighting the need for employee awareness, technological tools, clear processes, and performance monitoring.

#22 AI Armor: Protect your AI with IP

#22 AI Armor: Protect your AI with IP

24m 56s

The book emphasises mapping AI innovations – from training data to output – to align IP strategies with business goals. It advocates for a proactive approach, showcasing IP as a driver of growth through investment attraction, licensing, and acquisitions. Furthermore, it debunks common myths surrounding AI patentability and offers practical guidance and checklists for implementation, highlighting the urgency of timely IP protection in the rapidly evolving AI landscape. Finally, the book considers future trends like AI-generated inventions and evolving regulations.

#21 AI-Powered Patent Drafting

#21 AI-Powered Patent Drafting

16m 22s

This webinar covers all relevant topics like AI fundamentals, different AI tools (cloud-based versus local, general-purpose versus patent-specific), and their application throughout the patent drafting workflow. The webinar also addresses data security concerns and provides practical examples using tools like ChatGPT and Rowan Patents. Key takeaways include effective prompt engineering techniques and a step-by-step guide to AI-assisted patent application creation.

#20 Building an IP Capability with Serious Games

#20 Building an IP Capability with Serious Games

13m 41s

Together with Håvard Almås this Episode focuses on practical, application-based learning, tailoring instruction to specific contexts and learner needs. A key component involves using serious games to enhance engagement and collaborative learning. The authors emphasise determining specific learning objectives and making training relevant to participants’ daily realities.

#19 Understanding Patents

#19 Understanding Patents

12m 34s

True comprehension of patents involves grasping the technical content, identifying competitive advantages, and understanding the underlying scientific principles. This episode highlights the importance of context and visualisation in patent understanding, emphasising its strategic value for innovation, product development, and avoiding legal issues. It concludes that a holistic, interdisciplinary approach is crucial for effective patent understanding in today’s complex technological landscape.

#18 Value-Driven IP in the Digital Age

#18 Value-Driven IP in the Digital Age

17m 27s

The authors of the original paper illustrate this with examples, emphasizing the importance of understanding a company's business model and protecting it strategically. They highlight the need for businesses to consider both freedom to operate and preventing imitation, and propose methods to accomplish both. Furthermore, they suggest that patent attorneys need a broader understanding of business strategy to effectively implement this approach, advising close collaboration between legal and business functions. Finally, the authors stress the significance of adapting IP strategies to the dynamic nature of digital markets and business ecosystems.